The coating technique may be used to obtain top quality results, using a reverse roller or doctor blade to coat transfer paper with special blends of products to transfer the film thus obtained onto a substrate which may be a knit, non-woven fabric, cotton, jersey, coagulate, microfibre, etc. of variable consistency: raised, elastic, rigid, frosted, etc. A very wide range of different models of transfer paper suitable for coating is available, making it possible to create a wide range of different finishes (Smooth, embossed, glossy, matt, etc.).